Marxism and Marketing

Marxism and Marketing http://www3.open.ac.uk/study/postgraduate/business-and-management/index.htm What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills. The Open University en Wed, 05 Feb 2014 01:38:47 +0000 OU Podcast System by KMi v2 http://blogs.law.harvard.edu/tech/rss http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/2303_marxismandmarketing_std.jpg Marxism and Marketing http://www3.open.ac.uk/study/postgraduate/business-and-management/index.htm http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/WS_2303_marxismandmarketing.jpg

Marxism and Marketing What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills. Marx, Marxism, Neo-Marxism, Marxist, Capitalism, Capitalist, white cider, cider, alcohol, marketing, brands, market segmentation, product development What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills. Marx, Marxism, Neo-Marxism, Marxist, Capitalism, Capitalist, white cider, cider, alcohol, marketing, brands, market segmentation, product development The Open University podcast itunes What is Neo-Marxism? How does Neo-Marxism differ from our typical view of Marxism? http://podcast.open.ac.uk/feeds/2303_marxismandmarketing/23117_b837mm01.mp3 Tue, 29 Jan 2013 09:45:04 +0000 How does Neo-Marxism differ from our typical view of Marxism? Marx, Marxism, Neo-Marxism, Marxist, Capitalist, Capitalism, Communism The Open University No How does Neo-Marxism differ from our typical view of Marxism? 00:01:57 What is Neo-Marxism? How does Neo-Marxism differ from our typical view of Marxism? Marx, Marxism, Neo-Marxism, Marxist, Capitalist, Capitalism, Communism <iframe src="http://player.open.ac.uk/embed/a5b50ec1b3" height="270" width="480" frameborder="0" allowfullscreen ></iframe>

Transcript http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/23117_b837mm01.mp3 http://media-podcast.open.ac.uk/pod/2303_marxismandmarketing/#!a5b50ec1b3 podcast itunes Marketing White Cider What are the motivations behind the development of cheap alcohol? http://podcast.open.ac.uk/feeds/2303_marxismandmarketing/23116_b837mm02.mp3 Tue, 29 Jan 2013 09:44:37 +0000 What are the motivations behind the development of cheap alcohol? Cider, white cider, alcohol, marketing, Marxism, development, motivations The Open University No What are the motivations behind the development of cheap alcohol? 00:02:08 Marketing White Cider What are the motivations behind the development of cheap alcohol? Cider, white cider, alcohol, marketing, Marxism, development, motivations <iframe src="http://player.open.ac.uk/embed/643d11fb0d" height="270" width="480" frameborder="0" allowfullscreen ></iframe>

Transcript http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/23116_b837mm02.mp3 http://media-podcast.open.ac.uk/pod/2303_marxismandmarketing/#!643d11fb0d podcast itunes A Neo-Marxist perspective on White Cider Is cheap alcohol developed in order oppress the vulnerable? http://podcast.open.ac.uk/feeds/2303_marxismandmarketing/23115_b837mm03.mp3 Tue, 29 Jan 2013 09:44:21 +0000 Is cheap alcohol developed in order oppress the vulnerable? Marx, Marxism, Neo-Marxism, Marxist, Cider, alcohol, marketing, capitalist, capitalism, vulnerable, poor, oppression The Open University No Is cheap alcohol developed in order oppress the vulnerable? 00:02:00 A Neo-Marxist perspective on White Cider Is cheap alcohol developed in order oppress the vulnerable? Marx, Marxism, Neo-Marxism, Marxist, Cider, alcohol, marketing, capitalist, capitalism, vulnerable, poor, oppression <iframe src="http://player.open.ac.uk/embed/18bbe5fc11" height="270" width="480" frameborder="0" allowfullscreen ></iframe>

Transcript http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/23115_b837mm03.mp3 http://media-podcast.open.ac.uk/pod/2303_marxismandmarketing/#!18bbe5fc11 podcast itunes Neo-Marxism and prestige brands Looking at market segmentation from a Marxist perspective http://podcast.open.ac.uk/feeds/2303_marxismandmarketing/23114_b837mm04.mp3 Tue, 29 Jan 2013 09:42:17 +0000 Looking at market segmentation from a Marxist perspective Marx, Marxism, Neo-Marxism, Marxist, brands, marketing, Capitalist, Capitalism, market segmentation The Open University No Looking at market segmentation from a Marxist perspective 00:00:56 Neo-Marxism and prestige brands Looking at market segmentation from a Marxist perspective Marx, Marxism, Neo-Marxism, Marxist, brands, marketing, Capitalist, Capitalism, market segmentation <iframe src="http://player.open.ac.uk/embed/f389dc8783" height="270" width="480" frameborder="0" allowfullscreen ></iframe>

Transcript http://media-podcast.open.ac.uk/feeds/2303_marxismandmarketing/23114_b837mm04.mp3 http://media-podcast.open.ac.uk/pod/2303_marxismandmarketing/#!f389dc8783 podcast itunes