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  <title>Retail management and marketing - for iPod/iPhone</title>
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  <description>How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.

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    <title>Store operations</title>
    <description>A look at how stores plan and operate, focussing on Waterstone&apos;s and Clarks.</description>
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    <title>Bar code technology</title>
    <description>Looking at the increase and benefits of online shopping and barcode technology.</description>
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    <itunes:explicit>No</itunes:explicit>
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    <pubDate>Fri, 10 Jun 2011 06:39:52 +0100</pubDate>
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    <title>Transcript -- Bar code technology</title>
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    <itunes:keywords>innovation, Tesco, sell by date, fashion,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
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    <title>The impact of marketing</title>
    <description>The importance of marketing and communication.</description>
    <media:title>The impact of marketing</media:title>
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    <itunes:explicit>No</itunes:explicit>
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    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail03.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:38:52 +0100</pubDate>
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    <title>Transcript -- The impact of marketing</title>
    <description>Transcript -- The importance of marketing and communication.</description>
    <media:title>Transcript -- The impact of marketing</media:title>
    <media:description>Transcript -- The importance of marketing and communication.</media:description>
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    <itunes:summary>The importance of marketing and communication.</itunes:summary>
    <itunes:keywords>strategy, pricing, communication, awareness, motivations, needs,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
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    <title>The agency and the message</title>
    <description>This video looks at how agencies help companies to raise awareness of their brand and promotions.</description>
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    <itunes:summary>This video looks at how agencies help companies to raise awareness of their brand and promotions.</itunes:summary>
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    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>This video looks at how agencies help companies to raise awareness of their brand and promotions.</itunes:subtitle>
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    <pubDate>Fri, 10 Jun 2011 06:37:52 +0100</pubDate>
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    <itunes:duration>00:07:38</itunes:duration>
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    <title>Transcript -- The agency and the message</title>
    <description>Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.</description>
    <media:title>Transcript -- The agency and the message</media:title>
    <media:description>Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.</media:description>
    <media:keywords>internet, websites, social media, agency, YouTube, service, ideas,</media:keywords>
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    <itunes:summary>This video looks at how agencies help companies to raise awareness of their brand and promotions.</itunes:summary>
    <itunes:keywords>internet, websites, social media, agency, YouTube, service, ideas,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.</itunes:subtitle>
    <itunes:order>8</itunes:order>
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    <pubDate>Fri, 10 Jun 2011 06:37:51 +0100</pubDate>
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    <title>Online retail marketing</title>
    <description>An online entrepreneur challenges the existing state of high street retail.</description>
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    <itunes:keywords>e-commerce, opticians, Amazon, ASOS, tradition, business models,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>An online entrepreneur challenges the existing state of high street retail.</itunes:subtitle>
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    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail05.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:36:52 +0100</pubDate>
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    <itunes:duration>00:08:03</itunes:duration>
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    <title>Transcript -- Online retail marketing</title>
    <description>Transcript -- An online entrepreneur challenges the existing state of high street retail.</description>
    <media:title>Transcript -- Online retail marketing</media:title>
    <media:description>Transcript -- An online entrepreneur challenges the existing state of high street retail.</media:description>
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    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
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    <title>Building a brand</title>
    <description>How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</description>
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    <media:description>How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</media:description>
    <media:keywords>agency, collections, ownership, traits, performance, Bremont, aviation,</media:keywords>
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    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</itunes:subtitle>
    <itunes:order>11</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail06.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:35:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail06.m4v" length="46746532" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail06.m4v" fileSize="46746532" type="video/x-m4v" />
    <itunes:duration>00:08:36</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Building a brand" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail06_01448_14403.pdf" length="26268" />
  </item>
  <item>
    <title>Transcript -- Building a brand</title>
    <description>Transcript -- How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</description>
    <media:title>Transcript -- Building a brand</media:title>
    <media:description>Transcript -- How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</media:description>
    <media:keywords>agency, collections, ownership, traits, performance, Bremont, aviation,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</itunes:summary>
    <itunes:keywords>agency, collections, ownership, traits, performance, Bremont, aviation,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- How should a retailer go about building their brand, and what is meant by &apos;a brand&apos;?</itunes:subtitle>
    <itunes:order>12</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail06_01448_14403.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:35:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail06_01448_14403.pdf" length="26268" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail06_01448_14403.pdf" fileSize="26268" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Building a brand" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail06_01448_14403.pdf" length="26268" />
  </item>
  <item>
    <title>PR in retailing</title>
    <description>Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</description>
    <media:title>PR in retailing</media:title>
    <media:description>Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</media:description>
    <media:keywords>reputation, influence, loyalty, purchase, values, lifestyle, environmental, ethics,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</itunes:summary>
    <itunes:keywords>reputation, influence, loyalty, purchase, values, lifestyle, environmental, ethics,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</itunes:subtitle>
    <itunes:order>13</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail07.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:34:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail07.m4v" length="30915359" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail07.m4v" fileSize="30915359" type="video/x-m4v" />
    <itunes:duration>00:05:46</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for PR in retailing" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail07_01448_14404.pdf" length="23176" />
  </item>
  <item>
    <title>Transcript -- PR in retailing</title>
    <description>Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</description>
    <media:title>Transcript -- PR in retailing</media:title>
    <media:description>Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</media:description>
    <media:keywords>reputation, influence, loyalty, purchase, values, lifestyle, environmental, ethics,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</itunes:summary>
    <itunes:keywords>reputation, influence, loyalty, purchase, values, lifestyle, environmental, ethics,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.</itunes:subtitle>
    <itunes:order>14</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail07_01448_14404.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:34:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail07_01448_14404.pdf" length="23176" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail07_01448_14404.pdf" fileSize="23176" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for PR in retailing" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail07_01448_14404.pdf" length="23176" />
  </item>
  <item>
    <title>How supply chains work</title>
    <description>Using frozen peas as an example, this video takes us through the complete supply chain process.</description>
    <media:title>How supply chains work</media:title>
    <media:description>Using frozen peas as an example, this video takes us through the complete supply chain process.</media:description>
    <media:keywords>production, supermarket, Birds Eye, warehouse,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>Using frozen peas as an example, this video takes us through the complete supply chain process.</itunes:summary>
    <itunes:keywords>production, supermarket, Birds Eye, warehouse,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Using frozen peas as an example, this video takes us through the complete supply chain process.</itunes:subtitle>
    <itunes:order>15</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail08.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:33:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail08.m4v" length="39984031" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail08.m4v" fileSize="39984031" type="video/x-m4v" />
    <itunes:duration>00:07:36</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for How supply chains work" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail08_01448_14405.pdf" length="76750" />
  </item>
  <item>
    <title>Transcript -- How supply chains work</title>
    <description>Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.</description>
    <media:title>Transcript -- How supply chains work</media:title>
    <media:description>Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.</media:description>
    <media:keywords>production, supermarket, Birds Eye, warehouse,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>Using frozen peas as an example, this video takes us through the complete supply chain process.</itunes:summary>
    <itunes:keywords>production, supermarket, Birds Eye, warehouse,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.</itunes:subtitle>
    <itunes:order>16</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail08_01448_14405.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:33:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail08_01448_14405.pdf" length="76750" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail08_01448_14405.pdf" fileSize="76750" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for How supply chains work" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail08_01448_14405.pdf" length="76750" />
  </item>
  <item>
    <title>Retail buying in the fashion industry</title>
    <description>A look at how UK fashion companies trade overseas.</description>
    <media:title>Retail buying in the fashion industry</media:title>
    <media:description>A look at how UK fashion companies trade overseas.</media:description>
    <media:keywords>research, partners, design, supplier, Spain, trade, investment,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>A look at how UK fashion companies trade overseas.</itunes:summary>
    <itunes:keywords>research, partners, design, supplier, Spain, trade, investment,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>A look at how UK fashion companies trade overseas.</itunes:subtitle>
    <itunes:order>17</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail09.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:32:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail09.m4v" length="46422567" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail09.m4v" fileSize="46422567" type="video/x-m4v" />
    <itunes:duration>00:08:42</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Retail buying in the fashion industry" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail09_01448_14406.pdf" length="53881" />
  </item>
  <item>
    <title>Transcript -- Retail buying in the fashion industry</title>
    <description>Transcript -- A look at how UK fashion companies trade overseas.</description>
    <media:title>Transcript -- Retail buying in the fashion industry</media:title>
    <media:description>Transcript -- A look at how UK fashion companies trade overseas.</media:description>
    <media:keywords>research, partners, design, supplier, Spain, trade, investment,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>A look at how UK fashion companies trade overseas.</itunes:summary>
    <itunes:keywords>research, partners, design, supplier, Spain, trade, investment,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- A look at how UK fashion companies trade overseas.</itunes:subtitle>
    <itunes:order>18</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail09_01448_14406.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:32:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail09_01448_14406.pdf" length="53881" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail09_01448_14406.pdf" fileSize="53881" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Retail buying in the fashion industry" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail09_01448_14406.pdf" length="53881" />
  </item>
  <item>
    <title>Independent retailers</title>
    <description>Several independent retailers explain why they are a preferred alternative to the high street.</description>
    <media:title>Independent retailers</media:title>
    <media:description>Several independent retailers explain why they are a preferred alternative to the high street.</media:description>
    <media:keywords>Brazil, Dream Aid, marketplace, make-up,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>Several independent retailers explain why they are a preferred alternative to the high street.</itunes:summary>
    <itunes:keywords>Brazil, Dream Aid, marketplace, make-up,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Several independent retailers explain why they are a preferred alternative to the high street.</itunes:subtitle>
    <itunes:order>19</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail10.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:31:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail10.m4v" length="26457903" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail10.m4v" fileSize="26457903" type="video/x-m4v" />
    <itunes:duration>00:04:55</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Independent retailers" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail10_01448_14407.pdf" length="22019" />
  </item>
  <item>
    <title>Transcript -- Independent retailers</title>
    <description>Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.</description>
    <media:title>Transcript -- Independent retailers</media:title>
    <media:description>Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.</media:description>
    <media:keywords>Brazil, Dream Aid, marketplace, make-up,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>Several independent retailers explain why they are a preferred alternative to the high street.</itunes:summary>
    <itunes:keywords>Brazil, Dream Aid, marketplace, make-up,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.</itunes:subtitle>
    <itunes:order>20</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail10_01448_14407.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:31:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail10_01448_14407.pdf" length="22019" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail10_01448_14407.pdf" fileSize="22019" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for Independent retailers" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail10_01448_14407.pdf" length="22019" />
  </item>
  <item>
    <title>The Internet debate</title>
    <description>Experts discuss the internet tools available to retailers.</description>
    <media:title>The Internet debate</media:title>
    <media:description>Experts discuss the internet tools available to retailers.</media:description>
    <media:keywords>academic, management, teleshopping, change, shopping, economists, integration,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>Experts discuss the internet tools available to retailers.</itunes:summary>
    <itunes:keywords>academic, management, teleshopping, change, shopping, economists, integration,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Experts discuss the internet tools available to retailers.</itunes:subtitle>
    <itunes:order>21</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail11.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:30:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail11.m4v" length="53556878" type="video/x-m4v" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail11.m4v" fileSize="53556878" type="video/x-m4v" />
    <itunes:duration>00:10:20</itunes:duration>
    <atom:link rel="alternate" type="application/pdf" title="Transcript for The Internet debate" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail11_01448_14408.pdf" length="27993" />
  </item>
  <item>
    <title>Transcript -- The Internet debate</title>
    <description>Transcript -- Experts discuss the internet tools available to retailers.</description>
    <media:title>Transcript -- The Internet debate</media:title>
    <media:description>Transcript -- Experts discuss the internet tools available to retailers.</media:description>
    <media:keywords>academic, management, teleshopping, change, shopping, economists, integration,</media:keywords>
    <media:thumbnail url="http://podcast.open.ac.uk/images/pdf-icon.jpg" width="400" height="294" />
    <itunes:summary>Experts discuss the internet tools available to retailers.</itunes:summary>
    <itunes:keywords>academic, management, teleshopping, change, shopping, economists, integration,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- Experts discuss the internet tools available to retailers.</itunes:subtitle>
    <itunes:order>22</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail11_01448_14408.pdf</guid>
    <pubDate>Fri, 10 Jun 2011 06:30:51 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail11_01448_14408.pdf" length="27993" type="application/pdf" />
    <media:content url="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail11_01448_14408.pdf" fileSize="27993" type="application/pdf" />
    <atom:link rel="alternate" type="application/pdf" title="Transcript for The Internet debate" href="http://media-podcast.open.ac.uk/feeds/b122-retail/transcript/b122retail11_01448_14408.pdf" length="27993" />
  </item>
  <item>
    <title>The retail sector in 2020</title>
    <description>How technology has changed and drives retail and consumerism, and the use of statistics and date.</description>
    <media:title>The retail sector in 2020</media:title>
    <media:description>How technology has changed and drives retail and consumerism, and the use of statistics and date.</media:description>
    <media:keywords>slim line, activity, delivery, stock, Theo Paphitis, competition, brand awareness, sector,</media:keywords>
    <media:thumbnail url="http://media-podcast.open.ac.uk/feeds/b122-retail/b122_JP_01448_std.jpg" />
    <itunes:summary>How technology has changed and drives retail and consumerism, and the use of statistics and date.</itunes:summary>
    <itunes:keywords>slim line, activity, delivery, stock, Theo Paphitis, competition, brand awareness, sector,</itunes:keywords>
    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>How technology has changed and drives retail and consumerism, and the use of statistics and date.</itunes:subtitle>
    <itunes:order>23</itunes:order>
    <itunesu:category itunesu:code="100103" />
    <link>http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm?LKCAMPAIGN=it001_sub&amp;MEDIA=it001_bma</link>
    <guid>http://podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail12.m4v</guid>
    <pubDate>Fri, 10 Jun 2011 06:29:52 +0100</pubDate>
    <enclosure url="http://media-podcast.open.ac.uk/feeds/b122-retail/ipod-all/b122retail12.m4v" length="46149789" type="video/x-m4v" />
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    <itunes:author>The Open University</itunes:author>
    <itunes:explicit>No</itunes:explicit>
    <itunes:subtitle>Transcript -- How technology has changed and drives retail and consumerism, and the use of statistics and date.</itunes:subtitle>
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    <itunes:explicit>No</itunes:explicit>
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    <itunes:explicit>No</itunes:explicit>
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